Martech

MARCH 30, 2022

That usually leads to ineffective email experiments and poor results. A workable testing plan needs relevant metrics to measure success accurately. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 103

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 103

Convert

APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. A/B Testing vs. Multivariate Testing. So it doesn’t matter what question you ask or how you ask it.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

In fact, Carreri’s pulse analysis for different industries reveals a common theme—people don’t tend to share insights about their on-site experience. Mail Privacy Protection (MPP) has made sure of that. A/B Testing vs. Multivariate Testing. So it doesn’t matter what question you ask or how you ask it.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52