Capstone Insights

NOVEMBER 26, 2019

It helps increase lead conversion rates while decreasing the overall cost per lead. When using marketing automation at scale, several platform attributes become critical. This impacts the look/feel/design of assets, but also subscription management, landing pages, email senders, marketing reporting, and touch governance.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

The ABM Agency

MARCH 28, 2023

Automation solutions are particularly useful in creating personalized experiences at scale by automating activities such as email outreach, lead scoring, data enrichment, content syndication, website personalization and more.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

BenchmarkONE

JANUARY 25, 2023

Good prospecting leads to good business. Prospecting is what brings you to the attention of your potential clients and keeps your sales pipeline full, leading to more business. Apart from that, landing pages and pop-up forms help you generate more leads from your website and convert them into customers.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Albacross

JANUARY 17, 2020

For 2020 we will continue focusing on getting leads and converting these leads into sales. In ActiveCampaign we enroll the leads into various relevant email marketing flows and onboarding activities, so we get in touch with our leads with correct timing and with relevant content based on the advanced data-filtering from Albacross.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Heinz Marketing

FEBRUARY 8, 2021

So from Epiphany, to Marketo, to being the first person I heard anywhere utter, “This is no longer going to be a lead based effort. I think, Matt, I think I quoted you in my books saying, “Salespeople don’t close leads, they close accounts,” or something to that effect. ” To Engagio, to Demandbase.

Account Based Marketing 112

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 112

LeadSloth

JANUARY 12, 2010

The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever. Adam Blitzer, COO & Co-founder, Pardot ( @AdamBlitzer ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100