Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics
ViewPoint
JULY 11, 2011
While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Telesales lead generation supports both field and inside sales.
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