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Why You Need to Build a Mailing List Right Now

Optinmonster

However, after researching email marketing best practices and testing different approaches, I created a lead magnet (a free eBook) that resonated with our target audience. More importantly, the leads we attracted were highly engaged. This early win solidified my belief in the power of a good email marketing strategy.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.