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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

But some acronyms have multiple meanings, even industry-specific ones, and sometimes Wikipedia doesn''t do them justice. A high bounce rate generally leads to poor conversion rates because no one is staying on your site long enough to read your content or convert on a landing page (or for any other conversion event).

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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. Biznology , June 30, 2010 Image via Wikipedia. Seems doubtful.