Marketo Lead - B2B Marketing Zone

WHAT WORKS - WHAT DOESN'T OCTOBER 12, 2010 Can PR Firms Find Gold in Marketing Automation Services? Some of the more forward-looking PR firms I work with are looking to supplement traditional PR offerings with demand generation services, using marketing automation software such as Marketo and HubSpot to track prospect’s actions to “nurture” them with additional content towards a sale. Lack of good content was cited by 32%, but that’s such blatant self-promotion I shouldn’t mention it. MORE >>	WHAT WORKS - WHAT DOESN'T APRIL 30, 2010 To Sell A Conference, Give Away Last Year’s “Takeaways” So even if you don’t get the prospect for the conference, you might have a lead for a product or service sale. What great, usable content is sitting around your organization you could be using to attract conference attendees – or sales leads? Gotten a pitch to attend a conference or trade show lately? Did you decide to spend the money, or ditch it and stay in the office? MORE >>	RECENT POSTS OCTOBER 12, 2010 \| WHAT WORKS - WHAT DOESN'T Can PR Firms Find Gold in Marketing Automation Services? APRIL 30, 2010 \| WHAT WORKS - WHAT DOESN'T To Sell A Conference, Give Away Last Year’s “Takeaways”
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