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How to Build a Sales and Marketing Database from Scratch

DiscoverOrg

Are you testing out a new target market to see how your messaging resonates with them? Or are you trying to reach your core established market? The answers to the above questions will help guide you through the process of building your database. Services such as Neverbounce are good tools to help you with this process.

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Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg

It’s the genesis of thousands of downstream processes and millions of actions. Lead generation. This is an introduction to the use and impact of marketing and sales intelligence data on business decisions. The horrors of bad lead lists are endless. There’s data, and then there’s data. Creating an Ideal Customer Profile.