Customer Experience Matrix
AUGUST 13, 2013
These products address several interrelated challenges: distributing leads to partners without losing track of performance; distributing partner-customized versions of company-created content; and helping partners run their own marketing campaigns. did they eventually buy? is there someone else at their company to talk to?
Customer Experience Matrix
APRIL 13, 2011
Work closely with sales to define lead scoring rules, hand-off mechanisms and service levels, and ways to capture results. Then you can start on what’s really important: better marketing results. Use the stages as a framework to plan, design and develop a balanced set of marketing programs. Document and improve internal marketing processes.
Customer Experience Matrix
AUGUST 18, 2010
It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Salesforce.com.
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