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The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses permission-based marketing techniques that businesses can use to get found by potential customers, convert those prospects into leads and customers, and analyze the process along the way. Blogging has emerged as a popular method of link building.

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Social Media Definitions: The Ultimate Glossary of Terms You Should Know

Hubspot

For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy. Inbound marketing leverages tactics and tools such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, marketing automation, surveys, personalization, and CRM.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. They don’t have time. Tweet This!