B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Marketing Interactions
SEPTEMBER 20, 2018
For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). How can you help them get more value? Marketers who proactively work to engage new customers by helping them facilitate change and see added value will help to increase retention.
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