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Marketing Automation Trends for 2010

LeadSloth

This goes beyond just lead scoring and lead nurturing and when done correctly actually can solve many of the other issues that are faced today by organizations but in reality are just symptoms i.e. Marketing and sales alignment. When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales.

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Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

This is a great way to get more out of your content and drive new registrants back to your website. Personalize who the email is coming from. In this way you have new content that is dynamically added to your autoresponder without the marketer having to make any manual updates.