What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. But this kind of neglect puts our projects, our ROI, and our sanity at risk.
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