Lead Qualification PointClear Sales Leads Spending 
ViewPoint
MARCH 7, 2018
This is a skill that we teach our associates, who spend their days making dials (80 to 100 a day) and engaging B2B sales prospects on behalf of our clients. What you may not know is that, after we’ve brought these good folks on board, we spend a lot of time training them—before they get on the phones. But the opposite is true.
ViewPoint
FEBRUARY 23, 2018
Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Leads aren’t leads unless: They’re qualified.
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ViewPoint
MAY 23, 2017
Best case a stack of leads (virtual or otherwise) is rifled through, a few leads are cherry-picked out – and other leads are left to go into the black hole frequently called CRM. Imagine Spending $208,350 on Marketing Leads That Are Trashed Immediately. Cost per sales qualified lead is $1,250.
ViewPoint
JULY 11, 2011
In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. One answer includes applying, tracking and measuring best-practice sales lead management processes.
ANNUITAS
AUGUST 30, 2011
To define the current process, identify gaps, and create a new lead management process that fills those gaps. This process should cover areas such as data management, lead qualification, lead routing, lead nurturing, and metrics. This post originally appeared on the PointClear blog. Obtain Executive Buy-in.
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