ViewPoint
JANUARY 22, 2018
Well, what is a perfect lead? Those of us at PointClear do not believe in the alphabet soup of acronyms such as BANT, ANUM and the granddaddy of all acronyms, MAN. What is wrong with these formulaic approaches to lead qualification? BANT (Budget, Authority, Need, Timeframe).
ViewPoint
MARCH 22, 2018
Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. Value selling is PointClear's bread and butter. I practice it every day in my role as lead salesperson for the company. (We We are not the low-price leader.)
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ViewPoint
JULY 11, 2011
Extensive pricing pressure from competing services/products at lower prices. Competitors may have greater name recognition, larger budgets and more offerings. Competitors may have extensive networks of partner integrators and resellers. Customer needs can shift quickly. Frequent and rapid new competitor product introductions.
ViewPoint
JUNE 16, 2015
It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Inbound: SEO, SEM, Blogs; Outbound: Telemarketing, Email, Events). I accept that, and I truly believe there is a place for inbound marketing in all of our marketing budgets.
Hubspot
DECEMBER 17, 2012
Working with a consultant or agency that can help with your lead qualification might be worth it to improve sales efficiency. Pointclear interviewed one Karen Hayward, EVP and CMO for CenterBeam, who had a great quote on this idea of outsourcing that should help organizations vetting good service providers.
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