Zoominfo

FEBRUARY 25, 2021

Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. The Lead Generation Process. Lead Scoring.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team. What is a Lead? Let’s start with the basics—defining what exactly the elusive “lead” actually is. Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Leadspace

MARCH 31, 2022

Their Go-to-Market team was tasked with doubling Sales Qualified Opportunities driven through both new logo capture and installed base customers. Dedicated propensity models for each of the products were developed and operationalized. These models act as a categorization engine overall for inbound leads.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Lead Scoring Ideal Customer Profiles 62

Vidyard

DECEMBER 10, 2019

You really live it and leave with the impression, “Wow, I trust these people now that it’s obvious that their product does what it claims.”. What’s that one video that would prove, without a shadow of a doubt, that your product or service can do exactly what you claim? It’s a perfect way to earn trust, something we desperately need.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Marketing Insider Group

JANUARY 9, 2024

Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Value is imperative in today’s B2B marketplace.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Zoominfo

NOVEMBER 9, 2020

Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. Its made up of the following: Total Addressable Market (TAM): The entire spectrum of prospective buyers who could potentially use a product — even the outliers. Sales Qualified Opportunity?Closed

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Conversica

OCTOBER 20, 2020

There has always been a disconnect between capturing leads at the top of the funnel via website chat and the lead qualification process thereafter. Delivering a personalized touch to every prospective buyer or customer is simply not possible for resource-strapped customer-facing teams.

Marketing AI 52

Marketing AI Work Management Marketing Management Sales Qualified Leads 52