Lead Qualification Opinions Salesforce.com Verticals 
markempa
MAY 22, 2017
Over 25% of marketing-generated leads get assigned to the wrong person. LeanData also discovered sales and marketing leaders also have different opinions on lead follow-up effectiveness. Tip 1: Set up a service-level agreement on lead routing with sales . Routed leads via automated rules in Salesforce.com.
Markempa
MAY 13, 2019
In sum, over 25% of marketing-generated leads get assigned to the wrong person. LeanData also discovered sales and marketing leaders also have different opinions on lead follow-up effectiveness. Written criteria for lead routing (territories, vertical focus, product interest, etc.)
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