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Social Media - Twitter - Measurement - Sales - Best of B2B Marketing Zone

B2B Marketing Zone Posts

Definitions for marketing leads for use in lead generation - Market2Lead , July 14, 2009. Forget Audience Segmentation – Segment by Conversation! The Ugly Baby (Product) Dilemma - Phoenix Rising , July 20, 2009. Leads Don’t Suck - Good Leads Are… - Smashmouth Marketing , July 16, 2009.

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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

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Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. This lead qualification is a major problem for many B2B organizations.

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. With distributed marketing teams, marketing automation is key to supporting closed-loop marketing processes and for allowing remote teams to be more collaborative and productive by simplifying and automating key processes. Kristin Hambelton, Sr.