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15 Need-To-Know Lead Qualification Stats for B2B Marketers (with Takeaways)

SnapApp

Increasing sales productivity is one of the most powerful growth levers for any company. A well-oiled inbound sales machine means reps spend less time working low quality leads, and more time closing sales. More leads in, more revenue out. But, for many B2B organizations the sales engine is not turning.

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Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. Scott Mersy , VP Marketing and Products, Genius.com. Lead nurturing must match the complexity of the sales cycle: Despite the typical complexity of B2B sales cycles, B2B marketers have traditionally run very basic campaigns to match basic sales processes.