Lead Nurturing, MQL, PointClear and Spending

Does Your Sales Team Know How to Follow-Up on a Lead?

ViewPoint

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Develop a lead hand-off process and follow-up best practices.

Sales Qualified Leads

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

JULY 11, 2011

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. One answer includes applying, tracking and measuring best-practice sales lead management processes.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

B2B Marketing Zone

Does Your Sales Team Know How to Follow-Up on a Lead?

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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