Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. The data has to flow back and forth and not dirty up the pipeline with raw leads. Must include some sort of dashboard for everyone to access internally. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Matthew Quinlan , VP Field Operations, Loopfuse. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Erik Bower, Co-founder, Marketbright (No Twitter). Maria Pergolino , Sr.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. " B2B lead marketing is evolving incredibly fast, much more due to the changing expectations and behaviors of purchasers than because of proactive innovation by marketers. Here’s the problem. Exciting times.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010 Today, in most B2B companies, the marketing departments engage in Lead nurturing programs. In both these scenarios, emails emerge as the most popular lead nurturing channel. Find her on Twitter and LinkedIn.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40