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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. What do you see as the biggest oversight by marketers in terms of lead generation?

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The Ultimate Growth Marketing Software Stack

Lead Liaison

Middle of the Funnel: Lead Management Automation (LMA)â„¢. Task Management: OneFocusâ„¢ , Trello , Google. Middle of the Funnel : Lead Management Automation (LMA)â„¢. Once you develop your top of the funnel leads into engaged contacts they need to be nurtured and followed up with. CRM: OneFocusâ„¢.

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Growth Marketing Software Stack for B2B Companies

Lead Liaison

Middle of the Funnel: Lead Management Automation (LMA)â„¢. Task Management: OneFocusâ„¢ , Trello , Google. Middle of the Funnel : Lead Management Automation (LMA)â„¢. Once you develop your top of the funnel leads into engaged contacts they need to be nurtured and followed up with. CRM: OneFocusâ„¢.