article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. Purchase the Most Effective Lead List. Meet with them or speak with them through a video call, so that you can determine whether he or she is making an effort to understand the quality of leads you need.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

Think beyond the inbox, and engage them on multiple platforms such as Facebook, Twitter, or LinkedIn. Meet with them or speak with them through a video call, so that you can determine whether he or she is making an effort to understand the quality of leads you need.