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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

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B2B Lead Generation Blog: Closing the loop to improve lead generation performance

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product.

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How to Improve B2B Lead Quality

PureB2B

Meet with them or speak with them through a video call, so that you can determine whether he or she is making an effort to understand the quality of leads you need. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. You can have the best marketing automation software and thousands of leads.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

Meet with them or speak with them through a video call, so that you can determine whether he or she is making an effort to understand the quality of leads you need. Find out how they source their lists, whether it’s done through keywords, SIC code, or both. You can have the best marketing automation software and thousands of leads.