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The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

Likewise, proper conversion architecture, A/B testing, and website form management is a must. Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Account-Based Marketing offers unified lead and account-based strategies.