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A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

More advanced data deduplication and data cleansing can be enabled through integrations with a number of LaunchPoint partners, including RingLead, ReachForce, StrikeIron, and CRMFusion. That includes: Multi-attribute lead scoring across sales and marketing touches. Prioritized lead and account engagement scores.

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16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. This includes cross-channel, multi-touch and multi-wave campaigns.

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