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Does Your Sales Team Know How to Follow-Up on a Lead?

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First and foremost, the acceptance process allows marketing to confirm that sales or partners are acting on all delivered leads. The rates of lead acceptance and rejection reveal lead management and quality problems that can be quickly addressed. Develop a lead hand-off process and follow-up best practices.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

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One answer includes applying, tracking and measuring best-practice sales lead management processes.

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