Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. How do you define a lead? Leads are no different.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. How do you define a lead? Leads are no different.

Lead Ranking 195

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 195

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL ) an antiquated, vanity metric? While MQLs don’t translate to immediate revenue or even pipeline contribution, the value isn’t equivalent to open rates, page views, and the like. How Do You Define A Lead?

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

The Point

AUGUST 25, 2020

Which of the following do you have in place: CRM, Marketing Automation, Programmatic, ABM (Demandbase, Engagio, 6Sense, Terminus), Sales Enablement (SalesLoft, Outreach), Data Enrichment/CDP (ZoomInfo, DiscoverOrg, Leadspace), Conversational Marketing (Drift), Content Experience (Uberflip), Website Personalization, Attribution.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Televerde

MAY 31, 2018

Tony Stark once said, “Sometimes you gotta run before you can walk,” meaning, SDRs may start with complex marketing automation and strategy, but in the end, the process leading to the desired ROI is simplified. ZoomInfo also stated that, of accepted opportunities attributed to SDRs, 29.3% Together, they become an unstoppable force.

Lead Ranking 58

Lead Ranking Sales Qualified Leads InsideView Marketing Qualified Leads 58

Zoominfo

JULY 14, 2023

For new customers, you might find that they are attending in-person events again, so you might choose to invest more in this channel compared to virtual events. Without cross-functional alignment, you run the risk of miscommunication, which can lead to ineffective lead management, inefficient sales processes, and missed opportunities.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130