The Point

OCTOBER 14, 2010

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Develop a lead nurturing program designed to resuscitate “rotting leads” – leads that haven’t shown any activity in 6 weeks. Marketo has more than 300 content assets on offer on its Website.).

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. But all that content should be producing leads for you.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. The goal is to convert leads into long term satisfied customers.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams. At Marketo we sell to the C-Suite, Marketing Executives, Sales Management, and Marketing practitioners. I also share the results with vendors so they know how we performed. What do you think?

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. Firms usually have stronger media relationships and can get better pricing because they buy for multiple companies over a period of time. Lead Generation, Lead Management & Lead Nurturing.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Conversica

MARCH 12, 2019

With technologies like Bizible from marketo or Datorama from Salesforce. Things like pricing, honest comparisons between their company and their competitors, and quite frankly why the prospect would find value in what they offer – rather than only talking about themselves (which is shockingly still a trend). .

Advertising Agencies 69

Advertising Agencies Trends Ideal Customer Profiles Lead Ranking 69

Kapost

OCTOBER 31, 2016

2) Content Management Systems (CMS). Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Example: Marketo. Example: Salesforce. But content without structure would be chaos. 5) Outreach and Promotion.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48