Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

JULY 8, 2009

Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration. The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Their ranking is still very low, but has increased substantially.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Customer Experience Matrix

FEBRUARY 24, 2009

Major themes were greater access to detailed information, more precise targeting, and tighter integration with Salesforce.com. What's ultimately more important than the uniqueness of Marketo's philosophy is how they have built it into their software. The changes that Fernandez described seemed good but subtle.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

FEBRUARY 4, 2009

Act-On Software : a slightly different take, with strong Webinar support and an option to use its own low-cost sales automation system as an alternative to Salesforce.com Price starts at $499 per month. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now. I reviewed it here in March.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

FEBRUARY 13, 2009

More than anything else, this exercise reinforced my understanding of how hard it is to answer a seemly simple question about a software product’s capabilities. SFDC" stands for Salesforce.com.) Market2Lead and Marketbright also use the company data and links imported from Salesforce.com.

Demand Generation 120

Demand Generation Work Management Market2Lead Marketing Automation Services 120