Marketing Automation Trends for 2010
LeadSloth
JANUARY 12, 2010
Manager, Inbound Marketing, Marketo. Matthew Quinlan , VP Field Operations, Loopfuse. Lead nurturing must match the complexity of the sales cycle: Despite the typical complexity of B2B sales cycles, B2B marketers have traditionally run very basic campaigns to match basic sales processes. Maria Pergolino , Sr.
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