Lead Generation Lead Scoring Response Rate Sales Qualified Opportunity 
Marketing Insider Group
JANUARY 9, 2024
Value is imperative in today’s B2B marketplace. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. It’s not just about converting leads to becoming “marketing qualified.”
Terminus
OCTOBER 29, 2021
The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.
Expert insights. Personalized for you.
150 
Let's personalize your content