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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Marketing to buyer intent typically produces better ROI because the buyer intent shows their level of buying readiness. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign.