Remove Lead Gen Remove PageRank Remove PPC Remove White Paper
article thumbnail

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. There are so many scenarios out there, and so many lead-gen tools available that it should be possible to craft an effective program.

Blogger 40
article thumbnail

A Handy Content Marketing Glossary of Terms

Single Grain

It could contain a form meant to capture visitor information and convert them into leads, often by offering gated content such as a guide or white paper, in exchange for contact information. ” Dive Deeper: Best Lead Generation Tactics for Content, Email & Social Media Marketing. White Paper.