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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Marketing qualified lead (MQL) A lead that shows interest through interaction via an email signup or contact form. MQLs usually need to be researched further to see if they are a real prospect and converted into a Sales Qualified Lead (SQL).

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Marketing qualified lead (MQL) A lead that shows interest through interaction via an email signup or contact form. MQLs usually need to be researched further to see if they are a real prospect and converted into a Sales Qualified Lead (SQL).