Remove Lead Gen Remove Linkedin Remove ROMI Remove SEM
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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

For example, whether they should spend more money advertising on LinkedIn than Facebook. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Prospect A person or account who shows interest in what you are selling.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

For example, whether they should spend more money advertising on LinkedIn than Facebook. Return on marketing investment (ROMI) One of (or THE) the most important metrics in marketing and used to determine the value of a campaign. Prospect A person or account who shows interest in what you are selling.