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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. For example, whether they should spend more money advertising on LinkedIn than Facebook. Prospect A person or account who shows interest in what you are selling.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing. For example, whether they should spend more money advertising on LinkedIn than Facebook. Prospect A person or account who shows interest in what you are selling.