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Killer Content Awards: Meet Our Past Winners

B2B Marketing Exchange

The campaign achieved a remarkable 72% conversion rate for meetings booked with sales, along with over 50,000 impressions of the music videos on LinkedIn. million first-party registrations and 115 million buyer attributes to provide marketers with actionable insights for optimizing content-centric lead generation programs.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

Blogging is a core component of inbound marketing, as it can accomplish several initiatives simultaneously -- like website traffic growth, thought leadership, and lead generation. Business blogging retains all the attributes of "regular" blogging, but adds a tasty layer of marketing strategy on top. 51) LinkedIn.