NuSpark Consulting

OCTOBER 27, 2013

Test offers with lead capture strategy. Measure: Event tracking with Google Analytics; YouTube analytics, Tagged links on channels of distribution, click rates, video views, social media shares and comments, Leads generated, ROI reporting. . The better the offer; the better the response rate.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Marketing Insider Group

JANUARY 9, 2024

Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market means profiling customers to identify the decision-maker.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

SalesIntel

JUNE 6, 2023

More than half of the B2B marketers surveyed in a recent study said that lead generation was their top priority. lead conversion rate, this comes as no surprise: you need a constant stream of leads to meet sales quotas. The right kind of lead generation focuses on lead quality first and foremost.

Lead Generation 52

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 52

The ROI Guy

AUGUST 24, 2018

This could mean automatically preparing results based on their known profile, and certainly could help bypass asking for lead capture information a second time.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

BenchmarkONE

JANUARY 25, 2023

It helps businesses increase sales , manage contacts, improve response rates, and track their success at a glance. This data eventually comes in handy while qualifying and engaging your leads. LeadFuze Set your lead generation on autopilot with this unlimited and automated sales prospecting platform.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

PureB2B

NOVEMBER 29, 2016

Marketing automation systems have paved the way for us to improve lead generation efficiency while analyzing results in a predictable, measurable way. Lead nurturing also enables businesses to “generate as much as 50% more sales-ready leads at 33% lower cost per lead,” based on reports from Forrester Research.

Marketing Automation Services 68

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 68