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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Here are some useful account-based marketing strategies your SMB sales and marketing teams can start using now. Many social media platforms now support retargeting based on a previous action that the user has taken on your website, such as clicking on a certain link, filling out a form, and so on.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Social media. Direct mail. Collaboration.

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16 marketing automation platforms your organization should consider

Martech

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. Acoustic also powers digital experiences through a built-in headless CMS.