Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]
Hubspot
JUNE 23, 2011
So these agencies and social media companies are going to have a broader knowledge base than a lot of single brands are. So you either are going to have a place for them to sign up for an email, a place for them to fill out a lead gen form, to buy a product, to subscribe to your blog. That is one main benefit.
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