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Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]

Hubspot

So these agencies and social media companies are going to have a broader knowledge base than a lot of single brands are. So you either are going to have a place for them to sign up for an email, a place for them to fill out a lead gen form, to buy a product, to subscribe to your blog. That is one main benefit.

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A 50-Point Checklist For Creating The Ultimate Landing Page

Online Marketing Institute

Do you explain the value or size of your lead gen giveaway (discount amount, number of ebook pages, $ value)? Knowledge Base. Lead Generation. Did you resist asking for any unnecessary information in a form (be completely honest cos it’s bad)? check the box if you aren’t using a form). Community Forum.