markempa
SEPTEMBER 12, 2016
I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Jim: One of my marketers came up to me as we were naming the company, and we were looking at a bunch of different names like Jigsaw. Jigsaw was a great acquisition.
Customer Experience Matrix
JULY 20, 2009
These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs.
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Adobe Experience Cloud Blog
SEPTEMBER 19, 2010
Just because you are reading this blog post does not mean you are ready to buy marketing automation software. Now, imagine you come back to the site a few days later and download our marketing automation buyers kit. We do this with our resource and press centers, which run on blogging software (Wordpress).
Kapost
OCTOBER 31, 2016
This has been helped hugely by a growing number of advertising optimization tools: software that takes the guesswork out of paid advertising, and automatically optimizes your spend and targeting. 7) Search Engine Marketing (SEM) and Keyword Research. 12) Marketing Operating Systems. Example: AdStage. Example: Domo.
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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