Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
I think it’s fair to say there’s a trend here. The marketing operations consultancy Perkuto, responsible for MarTech’s MOPs Rundown series of articles , has announced its acquisition by storytelling tech platform MERGE. This is an example of how the two big parts of modern marketing fit together like two pieces in a jigsaw puzzle.
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