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B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. So should you rent, buy or build an email list? This guide will get you started.

Buy 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. This originates from Jigsaw, and provides Executive names, phone numbers, and email addresses without any additional subscription. Alive and Kicking!

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B2B Lead Management Market Heats Up

Online Marketing Institute

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Until you have the correct people in your organization, bought in and in alignment, you may as well not both pursuing any kind of lead management solution for your company.