Digital B2B Marketing
JUNE 26, 2012
The following 9 terms are so overused or misused in B2B marketing that they have lost nearly all meaning. Thought Leadership Almost any type of content has been labeled thought leadership marketing in recent years. ” To some people, this is an example of integrating their disparate marketing efforts. Clarity is critical.
Digital B2B Marketing
JANUARY 10, 2012
Buying email marketing lists. The challenge with buying email marketing lists is you don’t know if you are getting something worthwhile until it is too late and few marketers understand the email list market. Clearly define the data required for each marketing record. Lack of usage policies and enforcement.
Digital B2B Marketing
SEPTEMBER 10, 2013
Potential providers: Data.com (formerly Jigsaw), NetProspex , D&B. For more information on purchasing lists, see Buying B2B Email Marketing Data: Challenges and Recommendations. Lists have two distinct disadvantages versus alternative marketing options: A list constricts your message to a relatively small, discrete audience.
Expert insights. Personalized for you.
100 
Let's personalize your content