Customer Experience Matrix

JULY 20, 2009

These functions, plus supporting features for database management, content management, sales system synchronization, and reporting, form a basic template for measuring demand generation software. It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Smashmouth Marketing

AUGUST 19, 2009

Many companies also operate inside sales departments, and there has been an industry built around supporting these efforts and providing superior service to clients. Services such as appointment setting, lead generation and list development are pervasive and a very common tool in the demand gen arsenal.

Inbound Marketing 100

Inbound Marketing Marketing Automation Services Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

There are lots of free tools and guides to help with this. However, if you are a company with any marketing budget, you should really consider putting some of those dollars here. . Don’t believe me- go check out terms like B2B Marketing, Marketing Automation, Lead Scoring and Demand Generation.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Increasing Pressure on Marketing But how do you ensure that all this happens at peak efficiency, you are meeting your goals, and providing solid quantifiable return on your marketing investment? Is there a place for yet ANOTHER social web monitoring tool in a crowded market? announced yesterday.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40