Customer Experience Matrix

AUGUST 13, 2013

Corporate marketers can build campaigns with multiple events, create landing pages, capture revenues and costs, distribute leads with complex routing rules, score leads on behaviors and salesperson ratings, and measure performance. The system then sends them personalized emails offering contents related to their behaviors.

Marketing Automation Services 120

Marketing Automation Services Advertising Agencies Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 8, 2011

This contrasts sharply with mature categories like email, landing pages, and nurture campaigns, where dozens of features are shared by most systems. Looking at the chart as a whole, what stands out is the sheer variety: once you get past the basics, no features are common enough to consider them standard.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Kapost

OCTOBER 31, 2016

Whether it’s a sprawling white paper or a custom microsite, a product pricing page or an educational blog post, content is at the heart of modern SaaS marketing. Visitors would struggle to find the resources they need, and we’d fail to stay on top of an ever-expanding archive of website pages and resources. Example: Salesforce.

Work Management 48

Work Management Marketing Automation Services Marketing Management B2B Marketing 48

B2B Marketing Zone Posts

MAY 3, 2010

How will the Salesforce/Jigsaw acquisition change the B2B industry? Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40