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What Instagram’s IGTV Can Offer Brands

Contently

It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect.

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What Instagram’s IGTV Can Offer Brands

Contently

It’s clear that brands like Netflix, Chipotle, and Bacardi are experimenting with ways of using the platform that differ from the commercials we’re used to seeing on television. IGTV presents a unique opportunity to engage with users at a deeper level,” said Kinzi Sparks, the lead for paid social at iProspect.

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Top 25 Content Types for Inbound Marketing

ClearVoice

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Marketing content should speak to your #buyerpersonas, stages in your funnel and align with campaign goals.