Intent Reachforce ROI Resources 
Adobe Experience Cloud Blog
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora.
Terminus
OCTOBER 30, 2017
Kristi Bjornaas , Marketing Manager at Reachforce. You are able to just have the highest ROI because you are focusing only on the accounts and only on the titles that matter most for you.” ” Targeting only accounts that matter to you = higher ROI, says @dholstein @EverString #ABM Click To Tweet.
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