Intent Reachforce ROI Blog 
Business Brainz
JULY 11, 2021
The essence of every ABM program is the ROI it yields. The ROI is generated only if the content is better resonated with the audience. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals.
Adobe Experience Cloud Blog
JUNE 13, 2017
For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. Intent Data— Business users web content consumption can be gathered from social listening tools or web aggregators, like Bombora.
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