Intent Signal Lead Generation Multi-Touch Attribution ROMI 
Valasys
AUGUST 30, 2019
Marketers need to focus on & optimize their multi-channel attribution strategies. This can be a big hint for the B2B marketers using affiliate marketing & other omnichannel strategies based on the intent signaling of the prospects. Furthermore, a recent study from Inc found that they prefer texting over calling.
Valasys
AUGUST 9, 2019
The insights help the marketers in figuring out & optimizing attribution models on the maximized sales’ conversions. Explicit decisions are evident & can be predicted while measuring & interpreting the implicit signals can be a real challenge.
Valasys
JULY 16, 2019
Matt Roberts, Digital Marketing & predictive Analytics Expert at Argos quoted the imperativeness of multi-channel marketing as follows: “ We have enough customer behavior signals (in the way they interact with our website and also off-site channels) to paint enough of a picture to give strong results and conversion metrics.”
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